Haeundae-gu to meet with
sand K-culture
2025 Haeundae Sand Festival
will be held from May 16 to 19
Haeundae-gu District
(District Mayor Kim Sung-soo)
will hold the 2025 Haeundae Sand Festival
on May 16-19 under the theme of
"K-Culture Meeting Sand."
The Haeundae Sand Festival,
which marks its 20th anniversary this year,
was held for the first time to
commemorate the hosting
of the APEC Summit in 2005.
This year, more than 20 works
will be presented to show the history
of the sand festival
that turned 20 with the main theme of
"K-culture," which spreads
K-trends across lifestyles such as
food, beauty, and fashion beyond
the existing Hallyu craze such as
K-pop and k-drama.
The sand works will be on
display until June 8 after the festival.
Fourteen world-renowned sand artists, including the U.S., Canada, China,
and Russia, will participate,
including Korean
Jihoon Choi Dae Ji-young and
Kim Gil-man.
Images that symbolize Korean culture,
such as Dangun Myth (Tue),
Goguryeo Hunting Island (Sports),
Hangul (King Sejong),
movies (Train to Busan),
games (Faker),
popular music (Rose's Apartment),
mukbang (food),
and characters (Baby Shark),
are embodied in jubilation and relief.
The main work is a large work,
12 meters high, 25 meters wide,
and 25 meters long,
collaborated by three artists.
General Yi Sun-shin,
a traditional wedding ceremony
in the background of Korean traditional architecture such as
Gyeongbokgung Palace,
Dabotap, and Cheomseongdae
It expresses the first, etc.
in three dimensions.
It is expected that the media facade,
which shows the K-culture
by using the main work as a screen
during the festival,
will also become popular.
There are also a variety of contents
to celebrate the 20th anniversary
of the Haeundae Sand Festival.
They include the Sand Observatory,
the all-time popular work zone,
and the Panorama Room.
When you climb the
7-meter-high sand observatory,
you can meet mermaids and
sea life sculptures who
visited Haeundae to
celebrate their 20th birthday.
The 20th anniversary zone
displays the most beloved works
of all-time festivals,
including World Travel Landmarks,
Jurassic Park, Music Travel,
and The Wizard of Oz.
Dongbaek Island's APEC Nurimaru Enlightenment is
It reflects on the historical significance
of the festival,
which began as a commemorative
event for the 2005 APEC Summit.
In the panoramic room in the form
of a sand house,
you can see the past festival
posters and sand
sculpture production process.
An upgraded experience program
has also been prepared
for everyone from children to
adults to enjoy together,
including sandboards,
sand playgrounds,
and challenging sand sculptors.
Gunam-ro, right in front of Haeundae Beach,
will be transformed into
K-culture street during the festival.
In the "Haeundae Game" zone,
you can experience traditional
games that have caused a worldwide
craze by appearing in squid
games such as playing
ttakji and playing gravestones.
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